Margot Gorski – Director
When you approach PR Matters you deal directly with its principal, Margot Gorski. Margot has managed PR Matters since 1992. She has worked with some of Australia’s largest and most successful organisations, as well as small businesses and industry and community groups, running campaigns in sectors including health, food, lifestyle and community engagement. She has helped clients to navigate a rapidly changing media landscape, advising the most effective mix of traditional and new media pitches.
With our network of specialist consultants we can offer you campaigns tailored to meet your needs.
Diana Wolfe – Consultant
Diana is a trained journalist and agricultural science graduate with more than two decades’ experience as a media relations consultant and writer. She has conducted a number of media advocacy campaigns that have contributed directly to changes in government policy and/or legislation, including the Breathing Easy campaign for smoke free live music venues, which Diana initiated – this award-winning project contributed directly to the introduction of smoke-free venues in Victoria. She lead the media advocacy for the Call This A Home campaign (which resulted in changes to rooming house regulations in Victoria) and was lead consultant on the national Mathematics & Statistics: Critical Skills For Australia’s Future report and campaign (which led to changes in the Commonwealth Government’s university funding for mathematical sciences).
Sarah Boykett – Consultant
Sarah is a PR professional with over a decade of experience in consumer PR for some of Australia’s best loved brands and a special love for all things health and nutrition. With a background in science, she is an enthusiastic advocate for communicating the benefits of a healthy lifestyle backed by research. She has worked on numerous health campaigns and is currently studying nutrition.
Kath Wilson – Wordsmith
Kath is an author, editor, journalist and tertiary educator. She has contributed journalistic features to The Age, The Sydney Morning Herald, The Conversation, The Australian, The Courier-Mail, Art Monthly, crikey.com New Matilda, the Law Institute Journal and Good Weekend (for which she won a Melbourne Press Club award). Her essays have appeared in journals including Griffith Review, Meanjin, Eyeline, Eureka Street and Overland.
She has a PhD in cultural studies, an honours degree in Communications (Journalism), and advanced certificates in permaculture design. Her first book is Tinkering: Australians reinvent DIY culture (Monash University Publishing).