PR Matters

Public Relations for Community and Education clients

The Geelong Project Interim Report Launch

This innovative, early intervention program has reduced youth homelessness by 40% and early school leaving by 20% in the three participating schools. Our campaign for the launch of the project interim report generated extensive coverage across TV, radio, press and online in Victoria and nationally.

Courage to Care

PR Matters has worked with Courage to Care for many years to promote their travelling exhibition about the courage of those who took great risks to counteract racism during WWII and their key message, Be an up-stander, not a bystander in the face of racism and bullying. Most recently we conducted the PR for their exhibition at Victoria’s Parliament House at which Alpha Cheng spoke. Mr. Cheng is the son of Curtis Cheng, the NSW Police Force accountant Curtis shot and killed by a radicalised 15-year-old in 2015 and he is an advocate for community harmony. Our media campaign generated extensive TV, radio, press and online coverage.

Costs of Youth Homelessness in Australia Report Launch

Launched just before a double-dissolution election, this report found its way through the political noise to attract wide media interest, with 40 national radio spots including news, current affairs and interviews, and wide press and online coverage including opinion pieces in national daily publications.

Australian Mathematical Sciences Institute

The awarding of the prestigious Fields Medal to leading Australian mathematician, Professor Terence Tao featured on the ABC and Channels 7, 9 and 10, including evening news, morning programs and The 7.30 Report. More than 40 commercial and ABC radio programs around Australia ran news items and/or interviews. Metropolitan and regional press coverage around Australia included features in The Australian, Sydney Morning Herald, The Age, Herald Sun, Canberra Times, Daily Telegraph, Sunday Telegraph, Adelaide Advertiser and others.

Street Change, the search for Melbourne’s Best Busker

PR Matters was delighted to assist the Melbourne Park Rotary Club with their inaugural Street Change event to raise funds for charities working with the homeless. We generated TV evening news coverage, feature interviews on national and state-based breakfast and drive radio and feature stories in metro press.

Estate Planning in Australia Report Launch

Few Australians understand the what happens to their cyber life when their real life ends. We launched new national study by researchers from Charles Sturt University and Adelaide University which found that most Australians are unprepared for death and disability when it comes to their digital assets. Extensive coverage included press, online, radio and TV.

Council to Homeless Persons

PR Matters was asked by the Communications Manager at the Council to Homeless Persons to assist with both the Call This A Home and Counting the Homeless campaigns. Together with our campaign partners, we achieved saturation coverage in Victoria and nationally.

Breathing Easy

Musician and publicist, Diana Wolfe and an informal group of musicians and performers asked PR Matters to promote their campaign for smoke-free performance spaces at live music venues throughout Melbourne. The campaign was sponsored by Vic Health and Quit and supported by the Heart Foundation, the Anti-Cancer Council, Asthma Victoria and the Musicians Union. Media coverage in Melbourne only included 10 press articles and 13 radio interviews reaching a broad target demographic.

We’ve also worked with:

Your Last Right
English Australia
Jewish Christian Moslem Association
30 Days Homeless