PR Matters

Public Relations for Health clients


The waters of the Avène spa in southern France are known for their healing properties, so much so that some Australian dermatologists recommend the spa and the products to their patients. We achieved several prime time TV spots for the range.

Planet Health

Our PR campaigns for high-end complementary health products distributor, Planet Health resulted in coverage in national magazines and press for a number of the company’s product ranges. We also achieved national TV coverage and statewide radio mentions.

Australian Bone Density Testing Centre

PR Matters has conducted three campaigns for the Australian Bone Density Testing Centre to raise awareness among women of the need for regular testing to monitor bone health and prevent the onset of osteoporosis.

Dental Medical Technologies

The Australian launch of LaserBrite tooth whitening technology was covered by Today Tonight, local TV and news and talk radio nationally, as well as press. PR Matters also managed the PR media launch of LaserBrite in New Zealand.

Motor Neurone Disease Association Victoria

Our campaigns for the Victorian branch of the Motor Neurone Disease Association were strategically developed to raise awareness of the disease and boost the organisation’s fundraising efforts.


PR Matters’ launch of the OptiDerma new generation paw paw based wound care product range saw it featured on national TV and across consumer and industry publications.

Benchmark Healthcare

Benchmark Healthcare owned and operated nine hospitals in Victoria and South Australia and managed another in South Australia before it was bought out by the Ramsay group. PR Matters conducted ongoing campaigns for the hospitals at local level and managed corporate media relations with business and trade press.

Bertarelli Foundation International Multiple Gestation Conference

We were asked by our Brisbane Affiliate to conduct the on site media campaign for the International Multiple Gestation Conference organised by Monash Institute of Medical Research for the Bertarelli Foundation. Coverage ranged across TV news, TV morning programs, press and radio.

We’ve also worked with:

Hairy Lemon
Ascent Pharmaceuticals
Optometrists Association of Victoria
Cedar Court Rehabilitation Hospital
Sir John Monash Private Hospital
Hawthorn Hospital
Amcal Pharmacy group


On behalf of our national affiliates we have conducted healthcare campaigns for numerous organizations, including:

Haemophilia Foundation Australia
Flen Pharma
Alcohol Education and Rehabilitation Foundation
Australian Stem Cell Centre
Australian Institute of Health Policy Studies
Novatis Pharmaceuticals
Bayer Pharmaceuticals
International Myeloma Foundation
Ferring Pharmaceuticals
Eyecare Information Services
Australasian College of Dermatologists
Royal Australian and New Zealand College of Radiologists

Mayfield Education

Mayfield Education is one of Victoria’s leading education and training providers for the health and community services sector. PR Matters worked with Mayfield to develop and implement a strategic communications plan, which builds on Mayfield’s excellent reputation through media exposure.