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PR Campaign results: beauty & fashion
Client: Botani
In the first 8 months of our publicity campaign, Botani achieved coverage on national television, as well as national magazine and press coverage, reaching more than 10 million people.
botani.com.au
Client: Renew Skincare Australia
When we began working with Renew Skincare Australia, the company had never previously undertaken a strategic PR campaign. While their products had a loyal following in the natural skin care sector, they had received little exposure in lifestyle media. We progressively introduced key beauty journalists to Renew products and their benefits, achieving coverage in national magazines and press that reached more than 7 million consumers over a period of only six months.
renewskincare.com.au
Client: GordonMax
PR Matters managed the national launch of GordonMax diamond simulants into the Australian market. GordonMax opened their first Australian store in Melbourne in December 2004. An initial advertising campaign produced mixed results and PR Matters was approached to conduct a PR campaign several months later. Our campaign resulted in national television coverage (A Current Affair) and magazine and press items which generated more traffic in-store than any of the previous advertising spends. PR proved to be a very cost-effective option.
gordonmax.com.au
Client: Glide Hair
Australian fashion and beauty media loved GlideHiair, the first-ever coin-operated hair straighteners being introduced nationally, with one editor listing the product on her top-ten list. PR Matters campaign achieved national TV coverage and articles in publications reaching over 5.5 million readers.
glidehair.com
Client: Active Casual
“We have the hottest shoe at retail right now and its all down to good P.R!” That's what our client said after we launched Active Casuals, his beach and boat summer shoe.We've conducted several campaigns for Active Casual, the company behind the very popular Sloggers range of garden shoes and clothing. From the very first launch of Sloggers garden clogs into the Australian market in 2000 we've generated coverage on national TV morning news and primetime lifestyle programs and in major national fashion, lifestyle and gardening magazines and national press. The Sloggers and Active Casuals brands are now established as a premium labels in their markets.
activecasual.com.au
Client: Gondwana
PR Matters launch of the Gondwana winter range reached a magazine readership of over 4 million, with coverage in national fashion and lifestyle magazines and press, as well as camping and outdoor publications.
gondwanaoutdoor.com.au
Previous beauty and fashion clients have also included:
Terra Firma
Mayaltha
Fields Knitwear
Amcal Pharmacy group