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PR Campaign results: community services & education
Client: Australian Mathematical Sciences Institute
Together with our colleagues, Wolfe Words, we announced the awarding of the prestigious Fields Medal to leading Australian mathematician, Professor Terence Tao. The Fields Medal is considered to be the Nobel Prize of Mathematics and this was the first time an Australian has won this award. The story featured nationally on the Sunrise program, ABC and Channels 7, 9 and 10 evening news and the ABC 7.30 Report. More than 40 commercial and ABC radio programs around Australia ran news items and/or interviews. Metropolitan and regional press coverage around Australia was extensive, with features about Professor Tao in The Australian, Sydney Morning Herald, The Age, Herald Sun, Canberra Times, Daily Telegraph, Sunday Telegraph, Adelaide Advertiser and others as well as saturation coverage in metro and regional press nationally. The Terry Tao story also generated debate in the media about the value given to maths education in Australia.
PR Matters has worked with our network affiliates on several other campaigns for the AMSI.
amsi.org.au
Client: Council to Homeless Persons
PR Matters was asked by Diana Wolfe, Communications Manager at the Council to Homeless Persons to assist with both the Call This A Home and Counting the Homeless campaigns. Together with our campaign partners, we achieved saturation coverage in Victoria and nationally.
www.chp.org.au
Client: B'nai B'rith Anti-Defamation Commission
The B'nai B'rith is a Jewish service organisation with a large membership worldwide, and observer status at the United Nations. Rabbi Cyril Harris appeared on the ABC's Conversation Hour with Jon Faine; Late Night Live with Philip Adams, the West Australian, The Australian and others.
bnaibrith.org.au
Client: Courage to Care
Courage to Care is an exhibition and program for secondary school students to learn about prejudice and discrimination and the ability of individuals to make a difference. PR Matters has worked with Courage to Care to promote the organisation's message to the broader community.
theage.com.au
couragetocare.com.au
Client: Breathing Easy
Musician and publicist, Diana Wolfe and an informal group of musicians and performers asked PR Matters to promote their campaign for smoke-free performance spaces at live music venues throughout Melbourne. The campaign was sponsored by Vic Health and Quit and supported by the Heart Foundation, the Anti-Cancer Council, Asthma Victoria and the Musicians Union. Media coverage in Melbourne only included 10 press articles and 13 radio interviews reaching a broad target demographic.
Previous community campaigns conducted by PR Matters include:
English Australia
Jewish Christian Moslem Association
30 Days Homeless