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PR Campaign results: food
Client: Australian Prune Industry Association
The APIA asked PR Matters to conduct its first-ever PR campaign to drive sales of Australian product. We arranged a Media Day in Griffith, NSW for 20 key food editors and journalists to gain a better understanding of the industry. Media kits were also issued nationally and the resulting coverage reached a target audience of more than 5 million Australians. The campaign also forged long-term relationships for the industry with key media.
PR Matters managed development of the APIA’s new brand.
www.ausprunes.org.au
Client: NQR Grocery Clearance Stores
When NQR recently approached us to represent them again, five years after we last did so and following the sale of the business back to its original owners, PR Matters developed a campaign to let shoppers know that NQR was back in business. Within a fortnight, two major national TV segments achieved the objective of increasing consumer awareness and traffic in-store.
www.nqr.com.au
Client: Blackwood Lane
Blackwood Lane, a fine food importer asked PR Matters to launch several products in its range, including Schnitzer Brau gluten free beer. Each of our campaigns has achieved national coverage in food, home, lifestyle and trade media.
www.blackwoodlane.com
Client: Cherryhill Orchards
When Cherryhill launched a U-Pick service, they asked PR Matters to conduct a publicity campaign. We achieved coverage across metro and local press in Victoria reaching almost 3 million people.
www.cherryhill.com.au
Client: Easyfoods
Easyfoods prepared over 800,000 meals to feed pilgrims from around the world attending World Youth Day in Sydney in July 2008. This was the largest catered event ever hosted in Australia. PR Matters, together with our associates Sage Words generated 12 TV news and radio segments as well as consumer and trade press articles reaching over 5 million readers for our client.
easyfoods.com.au
Client: Savour Chocolate and Patisserie School
Leading Australian chocolate and patisserie school, Savour School was seeking publicity for the visit to Melbourne of French patisserie chef, Michael Rispe. Our campaign generated press coverage reaching over 3.5 million readers in Victoria, as well as national TV and state radio segments.
savourschool.com.au
Client: Victorian Cherry Association
PR Matters conducted four national campaigns for the Victorian Cherry Association. Each generated TV and radio coverage as well as saturation coverage in food, health and lifestyle publications reaching audiences of over 10 million people.
cherries.org.au
Client: The Australian Dried Fruits Association
PR Matters managed the Australian Dried Fruits Association's first-ever program of personalised product delivery to key food media nationally. Press coverage reached an audience of over five million readers. We then developed new educational pages for the ADFA's website and conducted two further PR programs to extend the use of dried fruits during the year, as well as the Christmas season.
adfa.asn.au
Client: Virginia Hill
PR Matters has launched 3 CD cook books for microwave cooking guru Virgina Hill, the latest being her very popular Fit Food for Fellas.
virginiahill.com.au
Previous food industry clients have also included:
Australis Foods Lupin8
Singapore Exhibition Services Food & Hotels Asia
Fresh Produce trade expos
Brookland Valley winery
Australis Foods Lupin8
Timboon Farmhouse Cheese
Ital Biscuits
Brookland Valley Winery
Together with our national affiliates and partners, we've represented:
Victorian Strawberry Growers
Tangelo Growers Group
Chestnut Growers of Australia
Citrus Australia
Gourmet Bakehouse
Trentham Tucker
Redisland olive oil
Taste of Victoria
Seafood Harvest