Campaigns for stories that matter.

Are you a business or organisation with a great story to tell?

Our expertise – and our passion – is creating powerful campaigns for stories that matter. We work with businesses and organisations that are making a difference and improving people’s lives.

And our approach is not a one-size-fits-all model. We’re personal, flexible and responsive, and above all, we work with your team to help you meet your objectives.

Want to know more? Talk to us now.

Portfolio

Project Rozana Ventilators to the PA

Task: To gain cut through for the delivery of 20 urgently needed ICU ventilators into Palestine in a media landscape dominated by the emergence and rapid spread of Covid19 and mass BLM demonstrations in the USA and worldwide
Result: We focussed on the herculean achievement of this Melbourne-based NFP to achieve TV news, radio and press coverage nationally and overseas

Mind Medicine Australia

Task: To support Mind Medicine Australia’s campaign for the inclusion of a psychedelic-assisted psychotherapy specialist on the Mental Health Innovation Taskforce being considered in the wake of COVID-19 and unprecedented summer bushfires.
Result: We recommended leading the campaign with a high-profile former politician who is public about his struggles with depression, resulting in major TV news and current affairs, radio and press coverage nationally.

No Friend but the Mountains: A Symphonic Song Cycle

Task: to promote the world premiere of No Friend but the Mountains: A Symphonic Song Cycle
Result: We worked closely with author Behrouz Boochani, composer Luke Styles and the Zelman Symphony to ensure their messages were conveyed as intended in this unique work, resulting in national TV coverage and almost 40 radio, press and online media stories.

Adult Learners’ Week

Task: to promote Adult Learners week, held annually in September to highlight the benefits of adult learning
Result: More than 100 stories and news grabs in press, online and on radio across Australia

Jewish Holocaust Centre

Task: To launch JHC’s new virtual learning offerings to secondary educators
Result: Press, online and radio coverage in major consumer media professional publications nationally

Youth Futures Summit

Task: To promote the issues raised by the first online Youth Futures Summit and launch the national youth policy and plan
Result: 35 press and radio stories nationally, including opinion pieces in major press

Australian Industrial Hemp Alliance

Task: Develop a background kit for issue to media to raise the profile of the Australian industrial hemp industry
Result: 21 press, online and radio stories nationally

National Youth Homelessness Conference

Task: Publicise the findings of a National Report Card on Youth Homelessness and raise awareness of the need for policy changes to address youth homelessness in Australia
Result: More than 150 pieces of coverage nationally, including TV news, national radio, press and online stories which were shared over 5,000 times

Project Rozana Aiia Maasarwe Fellowship

Task: launch the Aiia Maasarwe Memorial Medical Fellowship Program while minimising the stress of media attention for Aiia’s father, Saeed and her sister, Noor
Result: We held a media conference to announce the Fellowship launch in a contained way. This generated over 100 stories across TV, radio, press and online, helping to raise funds for the project

Courage to Care

Task: Raise awareness of this unique exhibition which teaches school children to be an up-stander, not a bystander in the face of racism and bullying
Result: Extensive national TV, radio and press coverage over more than a decade

Kadimah

Task: Promote a series of concerts featuring Yiddish culture and language to a broader audience
Result: Extensive coverage across radio, press and online helping to generate sell-out concerts

Night of Broken Glass

Task: Educate the public about indigenous man, William Cooper standing up for German Jews after the events of Kristallnacht in 1938 and generate ticket sales for a unique, socially inclusive theatre event
Result: More than 30 stories across TV, radio, press and online, reaching an audience of almost 2 million people and achieving capacity audiences

National Folk Festival

Task: To reach the broadest possible audience in publicising this iconic event
Result: Together with Diana Wolfe of Wolfe Words, we achieved more than 70 TV and radio spots and over 50 press and online articles, with an audience reach of more than 5 million

Costs of Youth Homelessness Report

Task: Find a way through the political noise just before a double dissolution election to launch this report showing that over $600m be saved annually by preventing youth homelessness with early intervention programs
Result: More than 40 national radio spots including news, current affairs and interviews, and wide press and online coverage including opinion pieces in national daily publications

Zelman Symphony

Task: Increase awareness of the events of the Babi Yar atrocities of WWII and generate ticket sales for the Zelman Symphony’s performance of Shostakovich’s 13th Symphony, the Babi Yar at Melbourne’s Hamer Hall
Result: Stories in print and online media nationally and an ABC Radio National feature. Tickets sold out

Stonnington Jazz Festival

Task: Achieve maximum coverage for this festival showcase of Australian talent
Result: Together with Diana Wolfe of Wolfe Words we achieved more than 50 interviews and stories across radio, press and online

Geelong Project

Task: Launch the Geelong Project’s interim report showing early intervention can reduce early school leaving and youth homelessness
Result: TV, radio, press and online coverage reaching more than 2 million people

Estate Planning Australia

Task: Launch this study by researchers from CSU and Adelaide University which found that most Australians are unprepared for death and disability when it comes to their digital assets
Result: TV, radio press and online coverage reaching over 1 million people

Arcko Symphonic Ensemble

Task: Publicise the performances of Til We Meet Again, a new work about the final letter of a young, Australian private to his mum before the young soldier was killed in action on the Western Front in WWI
Result: Together with Diana Wolfe of Wolfe Words, we generated almost 30 stories, including TV news, radio and press reaching an audience of almost 1 million

Skinny Sugar

Task: Launch this unique product to food media and influencers
Result: National press and TV coverage and online influencer acclaim reaching an audience of over 2 million

Garden Releaf

Task: Promote this national, annual event which aims to get people gardening for their mental wellbeing and raises money for Beyond Blue
Result: Radio interviews and mentions around Australia, almost 100 print stories reaching over 3.5 million readers and widespread online coverage that attracted over 200,000 page views