Our Work

Cause campaigns

We’ve worked with many organisations helping to make the world a better place. Whether you’re a not-for-profit, a social enterprise, or a business aligning with a cause, we’ll help you to tell your story so it can inspire positive change.

Products, services and innovation

With our decades of experience launching innovative products and services, we have an extensive network of media contacts in both the traditional and social space. Our focus is substance, not spin and when media receive news endorsed with our name, they know they can trust and follow the story.

Artists and events

We passionately believe in the power of art and culture to change the world and we work with artists, production companies and event organisers to get maximum return on precious investment. Whether your event is big or small – a national festival or a one-person show – we’ll trumpet it to even the most jaded audiences.

Media events

It can be challenging to attract journalists to your event. With our years of experience in running focussed and targeted events, we can develop the best strategy for optimum results, whether that’s a media conference, a pictorial opportunity, or a one-on-one lunch with a journalist to advocate for your story.

Issues communication

The time to start thinking about potential issues is well before one occurs and potentially damages your hard-earned reputation. We’ll work with you to anticipate issues, develop a communications plan and manage your media communications if needed. We provide media monitoring, timely reporting and strategy recommendations going forward.

Specialist services

Both traditional and new media are fast moving and complex networks that can be challenging to navigate and sometimes overwhelming. Our network of immensely talented and dedicated specialists includes media trainers and crisis planning specialists who work with us to support your brand.

PR Matters has been our go to PR team. They developed and managed our public relations and social marketing campaigns for the launch of the Costs of Youth Homelessness in Australia report, The Geelong Project Youth Matters Forum, the launch of the National Youth Commission into Youth Employment and Transitions and the National Youth Homelessness Conference. Each time, they brought a passion for social justice, knowledge of social issues and well-honed PR skills to bear. Always, they have exceeded our expectations!

Associate Professor David Mackenzie, Director, Upstream Australia, UniSA & Swinburne University


Never in my wildest dreams did I think that this concert could generate such a huge following. We owe it to you for bringing the concert and this cause into the community and the nation.

Adrian Tamburini, creative director, Babi Yar Memorial Concert


PR Matters has helped La Porchetta see a different perspective. We appointed PR Matters as part of our Crisis Management Plans. They have now become an integral part of our marketing strategy. They were an amazing support during the loss of our Managing Director in 2010 and were integral in communicating with the media and ensuring that our message was not lost. Since engaging PR Matters we have gained additional value that we didn’t believe to be possible. We genuinely feel that we have a trusted partner that understands our brand and assists us in communicating to internal and external stakeholders. Margot Gorski is an extension of our business and has been invaluable to us.

Sara Pantaleo, CEO La Porchetta


We have worked with Margot and her team on several projects over the years, the latest being the launch of Skinny Sugar. PR Matters always delivers. They know the industry and their detail in planning and execution cannot be faulted. Margot is always there to give great advice and suggestions.

Terry Blyton, Oz Connect Traders Pty Ltd


It has been a sheer pleasure working with Margot Gorski. Her professionalism, vigour, and enthusiasm are second to none. Her expansive press coverage was a chief part in the overall success of our “Night of Broken” project.

Warren Wills, Artistic and Musical Director


Courage to Care (Vic.) has worked with Margot Gorski of PR Matters on a number of occasions and she has been of immense help at these times. We received outstanding assistance some years ago for an exhibition which Kees Hos, named as one of the Righteous Among the Nations attended for one session. Margot organised effective publicity for this unique event. She also supported us in planning a visit to Melbourne of Alpha Cheng who we subsequently named as our Ambassador. The publicity that she arranged for his participation in our Program gave us more exposure than at any previous time, with his appearance on television, radio and in the press. We can recommend this company to look after your publicity in the most effective manner.

Dr Tony Weldon OAM, Chair, Courage to Care (Vic)


I have been fortunate to have had the enormous pleasure of seeing Margot Gorski of PR Matters do amazing things to achieve media publicity for major events that I have been associated with as chair of the organising committees. PR Matters worked on publicising the Gandel Oration which features internationally renowned orators. The stature of the Oration grew significantly, particularly when Margot was involved. More recently, PR Matters managed media publicity for a major concert given in Hamer Hall by Zelman Symphony. Their efforts resulted in a full page article in the Sunday Age about the concert and a one hour interview program broadcast and podcast on ABC Radio National, as well as significant other publicity in mainstream and other media. The impact of this concert was significantly enhanced by her wonderful contributions.

Dr George Deutsch OAM


I asked Margot Gorski to tackle the Synergy Living campaign after having admired her professionalism with the ADC Oration. With maturity and with many years of experience, she was able to quickly come to grips with a whole new area of knowledge and found creative ways of mounting a highly effective and successful PR campaign. A strong component of her work was communication with me at all times and going beyond what I would ever have expected.

Fairlie Nassau, Synergy Living


Your innovative and creative ideas were just what we needed. Without your ingenuity and supervision, our objectives would have remained unfulfilled. Thanks.

Dr Jack Jacoby, Managing Director, Jacoby Consulting Group


The media interest has been non-stop. Not possible without your help.

John Harvey, 30 Days Homeless


Want to know more? Talk to us now.